I quit my job to build this micro-saas. Now it makes $30K/month

Starter Story

Summary

Charlie Clark shares the journey of building Links, a link-in-bio platform that grew from a side project into a successful business generating over $31,500 in monthly recurring revenue. Charlie details how he balanced development with his full-time software engineering job, utilized cold outreach for initial validation, and eventually transitioned to full-time solopreneurship. The conversation covers his tech stack, growth strategies like Google Ads, and his deliberate approach to pricing against larger competitors.

Chapters

  1. 0:00Introduction to Charlie and Links
  2. 0:34The origin of the idea
  3. 1:40Understanding the core product
  4. 3:39Revenue and pricing breakdown
  5. 4:22Early career and background
  6. 5:02First attempts at side projects
  7. 6:10Getting the first customers
  8. 7:39Scaling through paid acquisition
  9. 7:59Shift to Google Search ads
  10. 9:07Managing the Pro plan
  11. 10:41Balancing life and work
  12. 12:24Advice on quitting safely
  13. 12:50The tools Charlie uses
  14. 13:37Live product demonstration
  15. 15:13Final advice for founders

Topics covered

  • Initial Product Concept
  • Early Customer Acquisition

+5 more topics (full content when you follow the channel)

Transcript excerpt

This is a project that I grew alongside my full time job and I quit [music] to become a full time solopreneur. >> I want you to meet Charlie. A few years ago, he was working a full time job as a software engineer, but on the side he was building this really simple app. And today, that app makes over $30,000 a >> I just at that point I just felt like I month. need to do this. Like I really want to do this to give myself a shot. >> But here's what I think is cool. He wasn't the first person to build this idea. In fact, he built it in a space where there was a competitor with literally millions of users. And yet, he was still successful. >> I decided to like give myself 2 weeks >> to build like a Linktree alternative. >> [music] >> So, I asked Charlie to come on to the channel and break everything down. And in this episode, we're going to dive into the crazy simple app he built that now mak…