He built 100 apps and made $0. Can he fix it in 30 days?

Starter Story

Summary

This video follows Garb, a product designer who built 72 apps but made no money. He's challenged to earn $1,000 in 30 days. The host diagnoses Garb's issue as an 'addiction to building' and a 'fear of rejection,' advising him to stop building new things and instead focus on daily customer conversations and content creation. In the first 30 days, Garb makes only $100, struggling with distribution across various platforms. However, he discovers a 'superpower' in content creation. Over the next 30 days (totaling 60), he pivots to LinkedIn, where he has an existing network, and niches down his target audience to experts who want to become creators. By offering personalized demos and mock-ups, he generates $6,500 in revenue, primarily from his product View Magnet, by targeting agencies. The video concludes with Garb sharing his four key lessons learned: live the problem, start with your network, meet customers where they are, and utilize video.

Chapters

  1. 0:00Introduction to the Starter Story Challenge
  2. 0:48Garb's Background and Lack of Revenue
  3. 2:06The Host's Diagnosis and Challenge Rules
  4. 3:10Garb Accepts the 30-Day Challenge
  5. 5:09First 30 Days: Challenges with Distribution and Sales
  6. 6:30Realizing the Superpower of Content Creation
  7. 6:58Second 30 Days: LinkedIn Strategy and Niching Down
  8. 8:19Analyzing LinkedIn Content Performance
  9. 9:10Enhanced Customer Outreach and Engagement
  10. 9:54Final Revenue After 60 Days: $6,500
  11. 11:21Lessons Learned: Live the Problem and Use Your Network
  12. 12:04Lessons Learned: Meet Customers Where They Are and Video
  13. 13:08Garb's Future Goals for His Products
  14. 13:23Conclusion and Call to Action for Viewers
  15. 13:55Garb's Final Thoughts on the Challenge

Topics covered

  • The 30-Day Monetization Challenge
  • Garb's Product Building History

+8 more topics (full content when you follow the channel)

Transcript excerpt

A few weeks ago, I got this DM. Someone who's watched Starter Story forever said, "I want to make my first dollar." But when everyone on Starter Story is so successful, why wasn't he? Why hadn't he made any money? What was really going on? And what was the real issue? So, I gave him a challenge. Can you make $1,000 in 30 days? And in this video, we're going to follow him along on his journey, what he built, what worked, what didn't, and ultimately see how much money he generated. And you'll never believe what happened by the end of this episode. This is episode one of the starter story challenge. >> Well, welcome Garb. Thanks for coming on. Welcome to the challenge. Can you give me a little bit of background on you and where you come from? >> Hey, I'm Garb. I'm a product designer by Craft. I spent my career building digital products for companies like Nike, Samsung, and I had recently be…