5 formas de conseguir clientes para tu software (sin pagar anuncios)

Summary

Este vídeo explica cómo conseguir tus primeros usuarios para un software o SaaS sin invertir en publicidad. Guillermo comparte una hoja de ruta práctica que abarca desde la participación activa en comunidades como Reddit y X hasta el uso estratégico de contenido generado por el usuario (UGC) y directorios de lanzamientos. El enfoque central es aprovechar el tiempo del fundador para construir audiencia, capturar correos electrónicos para ser dueño de tus canales de distribución y sembrar SEO desde el principio, combinando esfuerzo manual con herramientas de automatización para maximizar los resultados a largo plazo.

Topics covered

• Participación activa en comunidades
• Construcción de marca personal (Building in public)

+4 more topics (full content when you follow the channel)

Transcript excerpt

Creating and launching products is no longer the problem. Today you can set up any SAS in a couple of weeks. The problem comes right after, when you make the throws and nobody gets in. And when you see that nobody is coming, the temptation is always the same, which is to pay for ads. But today I'm going to tell you the exact opposite: how to get your first users without spending anything on advertising. If this is your first time here, I'm Guillermo. I left my job as a developer to build software on my own, and here I share what I'm learning and how to make a living from your software. That said, let's get down to business. The first thing is what I would literally do this very afternoon and it costs nothing, which is to go where your people already are and start commenting if you can lend a hand to those who are there. But in this case, I'm talking about Reddit communities, like…