$2B founder reveals the niches that can make you $$$ (ft. Allison Ellsworth, Poppi)

Resumen

Allison Ellsworth, co-founder of Poppi, shares the incredible journey of building her beverage brand from a farmer's market concept to a $2 billion acquisition by Pepsi. She delves into the challenges and strategies that fueled their rapid growth, including an early focus on TikTok, a 'brand-first, digital-first' approach, and a strategic rebranding from 'Mother Beverage' to 'Poppi.' Allison discusses the importance of intentional financial decisions, the impact of Super Bowl advertising, and the strategic value of distribution partners in the CPG space. She also offers insights into identifying market opportunities, the personal evolution of an entrepreneur post-exit, and candid advice for aspiring founders on the importance of asking real questions and being 'serious' about their ventures.

Temas tratados

• Poppi's Founding Story
• Rapid Business Growth

+8 temas más (contenido completo al seguir el canal)

Extracto de la transcripción

First time we did Super Bowl, let me lay Let this down for you. We bought the Super Bowl 5 days before the Super Bowl. >> [laughter] >> Literally. >> Uh Sam, you want to do like an intro real quick? >> Yes, you and your husband are one of the founders of Poppi, which you sold for $2 billion, and I would have to say you probably win the award for brand glow up because one of my favorite things to watch is this old Shark Tank video of you guys. >> So good. >> And the way that it started and the where you are now, that gap is huge. >> Yeah, what what was it called originally? Mother's or something? >> Oh, so embarrassing. You had to say it out loud. Um Mother Beverage. And yes, I think it was a glow up of this century, the best of all time. >> What was the story? >> It was just one of those beautiful entrepreneurial American dream stories where you start in your kitchen because of a persona…